Reviews

Accolades and Endorsements


“Rochlin’s ambitious book will reset how businesses approach strategy development. This is a forward-looking and accessible guide to help executives understand and tackle one of their most vexing challenges: how to thrive in an era of ever-changing technologies. Whether you are a business executive, investor, or entrepreneur, you should read this book.”

Michael W. McLaughlin, Principal Deloitte Consulting LLP, and coauthor of Guerrilla Marketing for Consultants


“An exceptionally lucid and engaging book. (Rochlin) explains the core concepts of high technology strategy and illustrates them with a remarkably wide range of prominent examples. It is a modern treatment of the topic with no equal.  He makes these lessons accessible and helps a strategist avoid the most common errors. It is rare to have a book on this topic delivered with such wit and style. It is a difficult book to put down.”

Dr. Shane Greenstein, Elinor and Wendell Hobbs Professor of Management and Strategy – Kellogg School of Management, Northwestern University


“By drawing on a variety of research into the patterns that characterize the successful introduction of new technology, Rochlin has put together a useful resource for anyone engaged in developing strategy vis a vis innovation and change. Written in a style that is engaging for the average executive, but with insight for even the most advanced of technologists.”

Robert Frick, Former Vice Chairman of the Board and CFO of Bank of America . Current board member of several public and private companies.


“It is informative, well organized, very enjoyable to read, has many interesting and memorable examples…”

Dr. Susan McEvily, University of Pittsburgh


“I particularly like the breadth of perspective and the diversity of examples in [the text] as well as the mix of theory and practical applications. It seems to me that it would lend itself well to supporting a variety of student learning activities from traditional case analysis to building a strategy for a hypothetical enterprise.”

Dr. Lynn DeNoia, Rensselaer Heartford


“This is an excellent book on managing innovation and technology in today’s dynamic, changing market environment. The author explains theoretical concepts and business practices in an easy understandable manner.  For instructors, this book would assist you in explaining advanced theories and the latest business practices of innovation and technology management.  It’s an excellent book that every manager, not just in high-tech industries, should read.”

Dr. Chung-Shing Lee, Pacific Lutheran University
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